Hi, I’m Brenna, a product designer & lover of feelings. I create user experiences that evoke positive emotions through a focus on creativity, connection, play, collaboration, and a sense of community. Currently at Gatheround helping virtual teams stay connected and work better together. Previously at Pinterest helping people discover and do what they love.

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Why Pinterest?

2017 · PRODUCT DESIGN, STRATEGY & STORYTELLING

Qualitative research revealed that poor comprehension of Pinterest’s value and difficulty accessing relevant content are some of the factors that get in the way of activation.

I co-led a five day workshop consisting of product designers, brand designers, writers, product managers, and engineers to create an on-boarding experience that communicates Pinterest’s value prop through actionable use cases.

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Growing Pinterest

2016—2017 · PRODUCT DESIGN & STRATEGY

For some Pinners, saving and creating boards requires too much mental load and too many decisions. In order to reduce friction, I led the strategy and design of suggesting boards to create to easily save new ideas. I collaborated with product managers, writers, researchers, and engineers to scale this solution across platforms.

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Multiplayer Pinterest

2018—2019 · PRODUCT DESIGN, STRATEGY & STORYTELLING

Pinners often struggle to find, connect, and collaborate with each other. I partnered with researchers, stakeholders of multiple product teams, product designers, and engineers to define a strategy and vision for the future of community on Pinterest.

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Storehouse

2014 · UI, UX & BRAND

Wired
Fast Company
TechCrunch
Business Insider

Storehouse (acquired by Square) enables the seamless composition of photos, videos, and text to tell stories. As the founding designer, I collaborated with co-founders and engineers to design the initial product on iPad, which received a 2014 Apple Design Award. Later, the iPhone experience was featured in the App Store’s 2014 Best of Apps. I also crafted a consistent product and brand experience across web, marketing, and print materials.

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