Brenna is a product designer and creative observationist. She specializes in creating emotion-driven experiences that empower people to discover and express themselves through conversation and creative collaboration. She’s currently leading design at Gatheround helping virtual teams connect and build community in the workplace. Prior to that, she designed at Pinterest helping people do what they love.
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Why Pinterest?
2017 · PRODUCT DESIGN, STRATEGY & STORYTELLINGQualitative research revealed that poor comprehension of Pinterest’s value and difficulty accessing relevant content are some of the factors that get in the way of activation.
I co-led a five day workshop consisting of product designers, brand designers, writers, product managers, and engineers to create an on-boarding experience that communicates Pinterest’s value prop through actionable use cases.
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Growing Pinterest
2016—2017 · PRODUCT DESIGN & STRATEGYFor some Pinners, saving and creating boards requires too much mental load and too many decisions. In order to reduce friction, I led the strategy and design of suggesting boards to create to easily save new ideas. I collaborated with product managers, writers, researchers, and engineers to scale this solution across platforms.
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Multiplayer Pinterest
2018—2019 · PRODUCT DESIGN, STRATEGY & STORYTELLINGPinners often struggle to find, connect, and collaborate with each other. I partnered with researchers, stakeholders of multiple product teams, product designers, and engineers to define a strategy and vision for the future of community on Pinterest.
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Storehouse (acquired by Square) enables the seamless composition of photos, videos, and text to tell stories. As the founding designer, I collaborated with co-founders and engineers to design the initial product on iPad, which received a 2014 Apple Design Award. Later, the iPhone experience was featured in the App Store’s 2014 Best of Apps. I also crafted a consistent product and brand experience across web, marketing, and print materials.
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